Clean meat is coming to a store near you.
The technology behind lab-grown meat can potentially reduce the environmental impact of our meat consumption dramatically. While some consider the idea of lab-grown meat repulsive, the increasing number of investment in this sector, suggest it is likely to be on the shelves in the future.
This project used packaging as a prop by staging interactions at a grocery store to explore the perception people have about these new foods.
Packaging concepts were placed on shelves at a local market and enabled me to facilitate conversations with shoppers about the sustainability of eating meat.
Additionally packaging concepts were on display at the V&A Museum Digital Futures